Lead and manage a small team of content creators and photographers, providing clear direction and assigning tasks to create diverse content (TikToks, reels, YouTube videos, shorts, photos, and marketing materials) for editing, posting, and campaign execution.

Produce visually compelling and engaging content, including graphics, videos, and written materials, to drive audience interaction, boost brand recognition, and support overall marketing goals.

Monitor social media trends, competitor activity, and audience preferences, using these insights to inform content strategy, stay ahead of the competition, and maintain relevance in the market.

Develop and implement a comprehensive social media strategy across multiple platforms, ensuring consistent brand messaging and maintaining a cohesive, recognizable brand identity.

Build, manage, and grow a dynamic social media presence across platforms such as Facebook, Instagram, X, Threads, TikTok, YouTube, and LinkedIn, driving audience engagement, brand visibility, and online community growth.

Analyze social media metrics, including follower analytics and performance insights, to inform content strategies, optimize engagement, and generate reports for ongoing improvements.

Utilize video editing skills to produce captivating multimedia content, including highlights, interviews, YouTube videos/Shorts, reels, TikToks, ads, and promotional videos.

Create visually engaging graphics using Canva for both interactive content (e.g., holiday celebrations, memes) and marketing initiatives (e.g., promoting events, camps, and other key campaigns), ensuring alignment with overall brand strategy.

Organize, categorize, and maintain the Google Drive to ensure content is easily accessible, efficient for team use, and optimized for repurposing across various marketing campaigns.

Collaborate with cross-functional teams (e.g., marketing, management, PR, design) to align social media strategy with broader business goals and ensure content supports integrated campaigns.

Actively engage with the online community, managing comments, messages, and user feedback across social media platforms to build positive relationships and foster a strong brand presence.

Adapt content for various regions and platforms, staying informed on algorithm changes to optimize reach and engagement.

Update and share monthly follower insights and target updates with the Head of Marketing to inform strategy adjustments and ensure alignment with company goals.

Create and present annual social media strategy presentations to staff across all company locations, ensuring alignment with brand goals and empowering teams to execute key initiatives effectively.